Personal brand identity and logo

Background

Create a personal branding suite of assets that will be appropriate to market design services. The origami bird was chosen as the logo because origami is the art of creating something beautiful from something unexpected.

Outcome

Various shades of a dusty rose were used throughout the branding suite to keep the design soft and calm. Special attention was paid to contrast for color blindess in the logo and background on the business card. The font "Obviously" was used in two different weights for its legibility in both print and on screen.